Rapid Review- Vasani Cover up and concealer in one

Hey Cruelty-free Beauties!

I'm sorry it has been awhile from my last review...but i'm back at it! Full force! I just recently found out Vasanti is cruelty-free and the first thing I did, (because i'm constantly searching for the right one) is look to see if they had a foundation, and a foundation in my color. I am pretty pale for the most part and finding a foundation that is both light and has a neutral to yellow undertone is pretty RARE. They are all usually pink undertones! SO either you've got pink face or you just look like an oompa loompa with most shades....

#FACEOFTHEDAY

The first thing I will say about this foundation is that the packaging is kind of annoying and it is kind of germ-enticing for that matter. BUT, if you pour it onto a clean surface and then apply ti to your face (instead of using the concealer brush head, then everything is sanitary.

The shade was perfect on me! It was pale enough and the foundation oxidized only a little bit, and if blended a bit into my neck, is definitely easy to pull off without looking like the picture above^.  I will say that I am an oily skined girl and that I needed to moisturize quite a bit so that it wouldn't cling to dry patched. It does not last the ENTIRE day...per say. I'm sure if i found the right primer and setting powder that goes with it, it would last me a bit longer but the foundation itself does not claim to last all day anyway, so i wasn't expecting longevity.

The consistency is liquidy and for that reason it is easy to blend and it sets fairly quickly (only a minute or two).  The only other down side to this foundation is that there is not alot of product inside the tube, it is quite small, but in the end a little goes a long way...(maybe not if you use a brush because it would soak up the product.

Best way to apply??
I tested it out in various ways and the best way, for my skin personally, is to put little dots all over my face and the blending it gently with clean, washed hands and then afterwards blending it with a damp beauty blender. The finish is so lovely and dewy when done this way. It also looks really good when blended out with a dense brush, but again, this method soaks up the product quite quickly and can be wasteful. I find that an hour after I apply it, is when it looks the best because it fully sets, the oils in my face have kind of settled (in a very good way) and I end up looking like a dewy goddess for the next few hours until I have to apply a thin coat of powder and face mist to kind of refresh my face again.

Final verdict??
Quality 3.5/5
Price (20$) 4/5
Blendability 5/5
Shade 4.5/5
Longevity 3/5
Packaging 2/5



Thank you for reading! If you would like to purchase this product, you can search online for where they sell it in your country or area. I live in Toronto Canada, therefore, I can purchase it at most Shoppers Drug Mart or Rexal Pharmacies.


STAY HUMANE & UNTIL NEXT TIME :)

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Let's cause a RUCKUS in beauty industry!

Hey Cruelty-Free beauties!



I'm going to talk about something different in this post than my others. I recently went on a trip with my social media class to a public relations firm called APEX Public Relations, and in the same office was a social media company called Ruckus. The tour was for Apex but because the two companies work in joint projects, we had two social media experts from Ruckus giving us  presentation of what they typically do, on a day to day basis.

They showed us cases that they previously did, with Polysporin, and how they were tweeting in real time during the FIFA World Cup in Brazil, with memes and injury puns (because polysporin is for minor scrapes and cuts) and it showed us how a ointment company can get high volume of impressions online during the cup.

Now why am I telling you this?

Well you know how these days the big beauty companies, such as Revlon, L'Oreal and etc, dominate traditional and social media? Cruelty-free companies who don't get as much attention can truly benefit from the same tactics! The only way to dominate these companies is by using their own fire against them and eventually, cruelty-free cosmetics could become the norm.

Let's give these companies a yellow-card for their animal cruelty and let the humane brands on the field!


We've seen the benefits of social media tactics in our everyday lives. How many of us have seen a L'Oreal commercial before watching a Youtube video or Vevo? How many of us have seen sponsored add on our Twitter time lines for Rimmel? They sure seem annoying sometimes to avoid, but they definitely get people talking. They definitely encourage people to go our to the stores to buy their products. I want to see brands like Physicians Formula, ELF, Too-Faced, Essence and many more being talked about, because if they have more business, they will most likely never  result in selling out and becoming companies that do test on animals.


I'd rather see this image on my twitter feed and facebook wall.



I would just like to formally thank the APEX team and Ruckus for showing us what they do and their tactics, because it really opened my eyes to what we as consumers can do to spread the cruelty-free message and what cruelty-free companies can do also to get on top in the cosmetics market.

 STAY HUMANE & UNTIL NEXT TIME :)

Sara Pivato

IF you are interested, check out Ruckus' and Apex' website for more information about what they do and the services that they provide.

http://www.apexpr.com/

http://www.ruckusdigital.ca/