Let's cause a RUCKUS in beauty industry!

Hey Cruelty-Free beauties!



I'm going to talk about something different in this post than my others. I recently went on a trip with my social media class to a public relations firm called APEX Public Relations, and in the same office was a social media company called Ruckus. The tour was for Apex but because the two companies work in joint projects, we had two social media experts from Ruckus giving us  presentation of what they typically do, on a day to day basis.

They showed us cases that they previously did, with Polysporin, and how they were tweeting in real time during the FIFA World Cup in Brazil, with memes and injury puns (because polysporin is for minor scrapes and cuts) and it showed us how a ointment company can get high volume of impressions online during the cup.

Now why am I telling you this?

Well you know how these days the big beauty companies, such as Revlon, L'Oreal and etc, dominate traditional and social media? Cruelty-free companies who don't get as much attention can truly benefit from the same tactics! The only way to dominate these companies is by using their own fire against them and eventually, cruelty-free cosmetics could become the norm.

Let's give these companies a yellow-card for their animal cruelty and let the humane brands on the field!


We've seen the benefits of social media tactics in our everyday lives. How many of us have seen a L'Oreal commercial before watching a Youtube video or Vevo? How many of us have seen sponsored add on our Twitter time lines for Rimmel? They sure seem annoying sometimes to avoid, but they definitely get people talking. They definitely encourage people to go our to the stores to buy their products. I want to see brands like Physicians Formula, ELF, Too-Faced, Essence and many more being talked about, because if they have more business, they will most likely never  result in selling out and becoming companies that do test on animals.


I'd rather see this image on my twitter feed and facebook wall.



I would just like to formally thank the APEX team and Ruckus for showing us what they do and their tactics, because it really opened my eyes to what we as consumers can do to spread the cruelty-free message and what cruelty-free companies can do also to get on top in the cosmetics market.

 STAY HUMANE & UNTIL NEXT TIME :)

Sara Pivato

IF you are interested, check out Ruckus' and Apex' website for more information about what they do and the services that they provide.

http://www.apexpr.com/

http://www.ruckusdigital.ca/